• Tia Goa Ashwem

International Boho-Chic Designers: TIA // India & a giveaway!

Welcome back to the series “International Boho-Chic Designers”. I meet so many fashion designers and artists on my travels and as a shopoholic, love having unique items form abroad. I want to share them with you!  The designers featured here are those I really shop from and adore.

The new shop TIA in Morjim / Ashwem is making waves in Goa. It seems TIA is the designer to be wearing this season! As you head to Ashwem Beach, look for this design on life size silhouettes outside her shop. There is a full map in the end of the post.

Shop Tia online at Etsy.

& a fabulous TIA GIVEAWAY!

tia goaI usually go into detail about the designer and where they came from, but I’ve done that already with Tia Cherelle with her brand Tia and Tan last year. Take a second to check out that post and learn a little about the ‘growing up Goan’ lifestyle that made Tia the unique designer she is now.

This year she is slowly merging Tia & Tan into TIA after rebranding. Her collections: the original high end silks and an additional affordable cotton beach wear came from some learning curves and adjusting to make sure everyone could afford the brand. She’s also added in a lot of one of a kind pieces and will even make things to order (but I’m next in line… no cuts).


TIA Silks

The new collection shows another journey. She started from scratch having artists draw what she envisioned and getting it printed onto silk, therefore all the fabrics are completely unique and took her awhile to perfect.


The collection is based on the story of Krishna in the jungle, and the bright colors come from the inspiration of India where there is never a dull moment!     -Tia

There are multiple prints like Krishna, Leopard, Jungle, and Birds as well as bold colors like peach, purple, emerald green, and whites all in a satin silk. She’s added sequin party pieces, retro 70’s crop tops with matching shorts, and bold embroidered shorts. Ok, now for photos of all these sexy models in her silk line because I know that’s what you all want!










TIA Cottons

The new range of cottons are perfect because they are affordable for everyone. Last year, so many people commented that they loved the brand but just couldn’t afford such high end silk. That was part of Tia’s thought process in re-branding and she added these colorful, easy beach looks starting at only 1,000 rs (20 bucks). Can’t beat that!

TIA Goa cottons

TIA Goa cottons

TIA Goa cottons

TIA Goa cottons

TIA Shop in Ashwem, Goa

If you follow my Instagram, you’ll know I wear TIA brand clothes a lot. It’s by far my favorite shop in Goa because they clothes always fit so perfectly. She’s also always made clothes for men as well, in super soft cottons. She’s got a new line for men coming soon. So, boy or girl, if you’re in Ashwem or the Saturday market (where she has a stall) take a second to check out her amazing pieces!

TIA Goalike this scarf? You can win it below!

TIA Goainside of the Ashwem shop

TIA Goanew shorts & my favorite lungis / scarves… wear one almost every day with a bikini!


TIA Goamen’s shorts & woman’s sequin tops

TIA GoaSaturday night market stall

The main shop is just at the Morjim-Ashwem junction. When you turn right toward Marbella, you’ll see it on your right. Look for the psy black and white sign boards and silhouettes.

Here is the view from outside the shop & below is the map:



All Tia’s is on the flier above. Happy shopping! Sad you’re not coming to India to buy TIA? Don’t be, you can shop online on her Etsy.

The TIA giveaway! Win a silk Scarf

I love love love the scarf TIA is giving away, and really just want to keep it for myself but you guys put up with my poor grammar and misspelled words on the regular, so it’s about time I reward you with another giveaway.

This bird print pure satin silk scarf sells in Goa for 3,500 rs. Like all previous giveaways, I am using rafflecopter to select the winner. Just “like” both Tia & I on social media through all these buttons below for multiple entries. TIA will ship world wide so anyone is welcome to enter. You have SEVEN days before the contest closes.

Tia giveaway

a Rafflecopter giveaway

Did you enjoy this post? Let me know in the comments or by sharing it with the social media links! I’d love to keep giving you travel tricks & tips so feel free to subscribe by e-mail in the big purple box below. Don’t forget you can follow me on , , & bloglovin’.



About the Author:

Rachel Jones left a career in nursing and lived on the beaches of Goa, India for the five years. Now she lives in Mexico where she gives advice on the 40+ countries she’s visited in the last 10 years. She’s the author of two India travel e-books: Guide to India and Insider’s Guide to Goa. Her blog, Werkenntwen, like its name, is a contradiction combining off-beat adventurous places with glamorous and bespoke travel. Werkenntwen has been featured in ELLE, Marie Claire, Grazia, and Cosmopolitan magazines. She’s a writer for Bravo TV.


  1. Kate M January 1, 2015 at 10:12 pm - Reply

    What an amazing collection! I love how easy, comfortable, and luxurious the pieces look. Thanks for hosting such an amazing giveaway! :)

  2. va January 2, 2015 at 12:50 am - Reply

    very tropical and like the designs and free style of it

  3. Petra Kos January 2, 2015 at 2:39 am - Reply

    It’s awesome… reminds me of summer! :)

  4. Hannah January 2, 2015 at 5:23 am - Reply

    What an absolutely gorgeous label, those clothes are fricking beautiful.

  5. Nia January 2, 2015 at 6:03 am - Reply

    Lovely silk scarf. I really like the cotton pieces. Beautiful color palette!

  6. alli January 2, 2015 at 8:25 am - Reply

    I’ll be in Goa in about a month! Can’t wait to stop by:)

  7. Brenda Witherspoon-Bedard January 2, 2015 at 8:52 am - Reply

    love it and really like the materials and patterns

  8. Stephanie January 2, 2015 at 10:20 am - Reply

    this silk scarf would be perrrrfect for when I travel to India in February!!

  9. Megan! January 2, 2015 at 10:24 am - Reply

    I love these designs! They are fantastic! And I love scarves, some might say I even have too many.

  10. Justine January 2, 2015 at 12:10 pm - Reply

    I love these clothes. Everything is so cute it all looks so comfortable. You’re so lucky to have this shop in Goa!

  11. Ann Hbez January 2, 2015 at 2:55 pm - Reply

    Is it even possible to combine glamour with a boho vibe? Well TIA have certainly done it with this collection, amazing stuff!!

  12. Felicia Audrey January 2, 2015 at 7:14 pm - Reply

    Colorful designs, represents how colorful TIA is :)
    I just love all of her design ! <3

  13. Natasha January 2, 2015 at 8:17 pm - Reply

    Amazing! This makes me even more excited to visit Goa in March- can’t wait to see these beautiful clothes in person!

  14. Germán January 3, 2015 at 4:54 pm - Reply

    I love Tia mans collection ❤️

  15. debbie smith January 3, 2015 at 8:46 pm - Reply

    hello fab giveaway and blof i think the tia collection looks cool sleek and very comfortable to wear great collection of clothing ect :)

  16. Melissa January 3, 2015 at 9:08 pm - Reply

    Beautiful designs and clothes. Can’t wait to visit the shop in Goa soon enough.

  17. Svetlana January 4, 2015 at 1:11 am - Reply

    Colors, fabrics, prints, the way she do it, I love it all.
    Happy to be in creative team and design the TIA logo and price tags for this beautiful brand))

  18. Kim J January 4, 2015 at 11:39 am - Reply

    Love the collection – such beautiful, vibrant colours =)

  19. Japnit Sahni January 4, 2015 at 2:51 pm - Reply

    I so loved this line of clothing, its so hassle free and perfect for hitting the beach, can’t wait to add this scarf to my beach bag :D

  20. Richelle @AdventuresAroundAsia January 4, 2015 at 9:02 pm - Reply

    Love this designer, especially the custom silk! I have a few silk scarves from China but I’d love to add another to my collection!!

  21. Valerie LeComte January 5, 2015 at 12:25 pm - Reply

    Wow what a beautiful collection!

  22. Jaz January 6, 2015 at 12:12 am - Reply

    Love Tia’s collection and would love to add yet another beautiful piece to my wardrobe!

  23. tracy sinclair January 6, 2015 at 12:17 am - Reply

    I love them, Gorgeous styles and colours x

  24. Kim R January 6, 2015 at 9:43 am - Reply

    I love the colors! Such awesome pieces

  25. Raine January 6, 2015 at 7:17 pm - Reply

    I think the collection is amazing. It looks so fun and colorful and comfortable. Very unique collection, I’d love to shopit- it’s winter in NY -this wI’ll brighten it up!

  26. Morgan Sullivan January 6, 2015 at 7:32 pm - Reply

    Scarves are my go to accessory for pretty much every occasion. It’s actually pretty ridiculous how many I own… but I don’t care! I love them ;) TIA’s collection is so beautiful! If I ever make it to India I will definitely be checking it out

  27. Elen January 6, 2015 at 10:21 pm - Reply

    I LOVE the look of those shorts in the pictures, the ones made out of what looks like embroidered Gujarati/Rajasthani fabric. Would totally buy them if the website sold them!

    • Rachel Jones January 7, 2015 at 12:09 pm - Reply

      Oooo are they not!? I’ll let her know. Those ones are SO SO cute and I think she made only one pair.

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