• boutiques of ashvem beach goa

Boutique Gems of Ashwem beach

Ashwem Beach is a very hip little spot in North Goa. Near Mandrem and Arambol, it’s known for being less spoiled than others, as well as being populated with turtles and dolphins (although I’ve never seen any in four years so, hmmm). It’s one of my favorite beaches to go to for lunch, sun-bathing, and of course – shopping.

I’ve updated this post for accuracy, but the images are quite old – please ignore how bad I was at photography and writing four years ago!

Ashwem Beach

If you are looking for something a little different than that of North Goa’s “same same but different” at the Wednesday flea market, you can check out the shops on Ashwem Beach.  I lucked out because Ashwem is very chic and trendy right now with a few shops, some foreign, full of classy, sexy, bohemian handmade dresses, robes, shoes, and bikinis!

Some of my favorite restaurants in Goa are also on Ashwem!

Boutique Jems of Ashwem Beach 

Jade Jagger’s jewelry shop – Mick Jagger’s daughter

Dust – this shop has a few brands inside including two of my favorites, TIA and FARA. Here you can find silk kimonos, bikinis and all the best stuff in Goa.

You're Invited! Tia's Shop Opening, Anjuna shopping in goa

Nana Ki & The Bohemian Collection – Before you head into La Plage, in the parking lot, you’ll see a little shopping center. This little area was called “Le Souk” for some time although I’m not sure if they kept that name. There is a leather shop in there, Nani Ki (which is so cute with litle jewelry) and Bohemian collection (homewares, lovely stuff).

boutiques of ashvem beach goa

boutiques of ashvem beach goa

Ambika Concept – This shop sells quirky cotton dresses, floral silk robes, and silky kimonos perfect for the beach. There are handmade jewels and scarves as well. They have a store in Jaipur and Arpora/the Saturday night market.

boutiques of ashvem beach goa

boutiques of ashvem beach goa

boutiques of ashvem beach goa

This is a very basic post with some introductory shops in this small section of beach – for more information check out my Goa ebook (30% off with code “welovegoa” where I go into much more detail and read my article on shopping in Goa.


About the Author:

Rachel Jones left a career in nursing and lived on the beaches of Goa, India for the five years. Now she lives in Mexico where she gives advice on the 40+ countries she’s visited in the last 10 years. She’s the author of two India travel e-books: Guide to India and Insider’s Guide to Goa. Her blog, Werkenntwen, like its name, is a contradiction combining off-beat adventurous places with glamorous and bespoke travel. Werkenntwen has been featured in ELLE, Marie Claire, Grazia, and Cosmopolitan magazines. She’s a writer for Bravo TV.


  1. Michelle January 11, 2014 at 2:09 am - Reply

    I want to see what you got!!

    • Rachel Jones January 12, 2014 at 9:52 am - Reply

      I didn’t buy a thing :( I had just done some shopping from Tia and Tan who makes clothes here in Goa, and sells on asos.com , so I had to hold back from buying!

  2. maria cristina October 8, 2014 at 7:24 pm - Reply

    Hello, next summer I will open a shop in ibiza. I could deal with some of your clothes? thanks

  3. Divya February 5, 2015 at 8:32 am - Reply

    Hi where are these stores located ? Other than nana ki? Thank you

    • Rachel Jones February 5, 2015 at 11:45 am - Reply

      just head down the beach from la plage and turn left! walk on :)

  4. megha June 26, 2017 at 5:43 pm - Reply

    are any of these stores open in july?

  5. Nivedita das May 14, 2018 at 11:44 pm - Reply

    Hi, i would like to visit this market Le Souk , however i am traveling with my pet Roger.any idea if pets are allowed.

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